CRM for training centres
CRM for training centres and language schools
From enquiry to course renewal: trial lessons, groups, timetable, payments and a student portal. Managers see who has enrolled and who has not paid yet.
How the CRM handles a training centre student
- 01Enquiryfrom your website, Instagram and WhatsApp into the funnel
- 02Trial lessonbooking and reminder
- 03Paymentcontract and Kaspi payment by link
- 04Learningattendance, grades, homework
- 05Renewalnext level or a new course
What the training centre CRM does
Works for language schools, UNT and IELTS prep centres, coding courses and online schools.
Course sales funnel
Enquiries from every channel in one funnel: new, trial lesson, thinking, paid. You see each manager's conversion rate.
Groups and timetable
Groups by level, teachers and classrooms with no clashes. Online lessons with a link.
Payments and instalments
Pay for a course in full or monthly, instalment plans, payment reminders.
Student portal
Timetable, homework, grades, payments and lesson recordings.
Attendance and progress
Check-ins, grades, progress tests. Parents see their child's results.
Teacher pay
Rate per lesson or percentage of a group, tracking of cover lessons.
Messages and reminders
Reminders about lessons, payments and trial classes on WhatsApp and Telegram.
Owner reports
Lead conversion, revenue by course, group fill rate, churn.
Where a training centre loses students
A training centre loses money before the first lesson: an enquiry arrives in Instagram DMs at night, the manager replies a day later, and the person has already signed up elsewhere. The CRM collects enquiries from every channel, assigns a task to a manager and sends a reminder if the client has not had a reply.
The second loss happens between the trial lesson and payment. Without a funnel it is unclear who will think it over and come back, and who needs a call today. The system shows everyone at their stage and does not let a warm lead slip.
The third is renewals. A student finishes a level, and nobody offers them the next group. The CRM shows in advance whose course is ending and gathers them into a new group.
Software for training centres, language and online schools
Our training centre software covers sales and teaching at the same time. Managers work with the funnel and payments, teachers with the register and homework, students with their own portal.
A CRM for a language school handles levels and placement tests at enrolment, transfers between groups and speaking clubs. A CRM for an online school adds lesson links, recordings and access to materials after payment.
For private tutors and small courses we build a lighter version: timetable, students, payments and reminders, with no unnecessary modules.
Estimate the cost of a CRM for training centres
The base system with clients, schedule, memberships and payments starts from ₸500 000. Tick what else you need to see an estimate.
This is a calculator estimate. The exact price is set after a one-day audit and fixed in the contract.
Our CRM in production
A chain of sports clubs in Almaty runs memberships, entry and payments in our system
A martial arts club, a fitness club and a stretching studio run on one platform: each has its own app and front desk, and the owner sees shared analytics. We use the core of this system, clients, roles, payments, notifications and owner reports, as the base for a CRM for training centres, so launch is faster and cheaper than building from scratch.
Custom CRM or Bitrix24 and amoCRM
Off-the-shelf CRMs work well for sales teams. For training centres you end up bending the workflow to fit them, and you pay for every employee every month.
| Capability | A-LUX | Bitrix24 | amoCRM |
|---|---|---|---|
| Enquiry and trial lesson funnel | |||
| Groups, levels and classroom timetable | |||
| Course payments with instalments | partly | ||
| Student portal with homework | |||
| Monthly fee per user | No | Yes | Yes |
| You own the code and the database | |||
| Changes to fit your process | partly | partly |
How we implement the CRM
Frequently asked questions
How much does a training centre CRM cost?
The core system with funnel, groups, timetable and payments starts at ₸500,000. The student portal, online lessons and 1C integration are priced separately.
Will it suit a language school?
Yes. Levels, placement tests, transfers between groups and speaking clubs are set up to match your methodology.
Can we run an online school?
Yes. We add lesson links, recordings, materials and access to them only after payment.
How do instalments work?
A course is split into payments, the system sends a reminder for each one and shows who is overdue. Access can be restricted for late payers.
Can parents see progress?
Yes, if the student is a child: the parent sees attendance, grades and homework in the portal.
Will it suit a private tutor?
Yes, for tutors we make a lighter version with timetable, students, payments and reminders.
Can we move our database?
Yes. We migrate students, groups, payments and history from Excel and other systems.
How long does implementation take?
The core system goes live in 3-4 weeks, with the student portal in 6-8 weeks.
Other industry CRMs and services
We will show the system using your school as an example
We run a one-day audit, show a working system and give you the price and timeline.
Contact A-LUX
We reply within 15 minutes
Or contact directly