CRM for travel agencies
CRM for travel agencies and tour companies
Enquiries, tour selections, contracts and payments in one system. Managers never forget a client, and travellers get their documents and departure reminder on time.

How the CRM handles a traveller

- 01Enquiryfrom your website, Instagram, WhatsApp
- 02Selectiontour options for the client
- 03Bookingcontract, deposit, request to the operator
- 04Before departurebalance payment, documents, reminder
- 05After the tripreview and a new tour offer
What the travel agency CRM does
Works for a two-manager travel agency, a network of sales offices and a tour operator with its own tours.
Enquiry funnel
All enquiries in one funnel: new, selection, thinking, booked, paid. You see where clients drop off.
Tour selections
Managers put together options and send them to the client as a neat link.
Travellers and documents
Passports, expiry dates, visas, contract, vouchers and tickets in the traveller profile.
Payments and debts
Client deposit and balance payment, payment to the tour operator, agency commission.
Reminders
Balance payment, documents, departure, transfer. Clients get messages on WhatsApp.
Repeat sales
Trip history, preferences, birthdays, seasonal offers.
Manager performance
Tasks, calls, enquiry response times, sales plan and manager commission.
Owner reports
Sales by destination and operator, commission, conversion, enquiry sources.
Where a travel agency loses sales
Travellers shop around several agencies at once. Whoever replies first with a clear selection makes the sale. When enquiries sit in managers' personal WhatsApp, some go unanswered, and the owner never knows.
The second loss is mistakes with documents and payments: an expired passport, a forgotten balance payment, a voucher that was never sent. The CRM tracks deadlines and reminds both the manager and the traveller.
The third is repeat sales. A happy traveller will go again in six months, and it matters to get in touch before the season. Trip history and preferences in the CRM let you make a precise offer.
Travel agency software and traveller records
Travel agency software brings together sales, documents and payments. Managers work with enquiries and selections, accountants see client and operator payments, and the owner sees sales and commission.
Traveller records in the software store passports, visas, their expiry dates and the trip history of every family. The contract and documents are generated from the profile automatically.
For a tour operator with its own tours we add seat allocations, group tours, guides and transfers, and for an agency network a shared client database and reports by office.
Estimate the cost of a CRM for travel agencies
The base system with clients, schedule, memberships and payments starts from ₸500 000. Tick what else you need to see an estimate.
This is a calculator estimate. The exact price is set after a one-day audit and fixed in the contract.
Our CRM in production
A chain of sports clubs in Almaty runs memberships, entry and payments in our system
A martial arts club, a fitness club and a stretching studio run on one platform: each has its own app and front desk, and the owner sees shared analytics. We use the core of this system, clients, roles, payments, notifications and owner reports, as the base for a CRM for travel agencies, so launch is faster and cheaper than building from scratch.
Custom CRM or Bitrix24 and amoCRM
Off-the-shelf CRMs work well for sales teams. For travel agencies you end up bending the workflow to fit them, and you pay for every employee every month.
| Capability | A-LUX | Bitrix24 | amoCRM |
|---|---|---|---|
| Enquiry funnel and tour selections | partly | partly | |
| Passports, visas and document expiry | |||
| Client and tour operator payments | |||
| Balance payment and departure reminders | partly | partly | |
| Monthly fee per user | No | Yes | Yes |
| You own the code and the database | |||
| Changes to fit your process | partly | partly |
How we implement the CRM
Frequently asked questions
How much does a travel agency CRM cost?
The core system with enquiries, travellers, contracts and payments starts at ₸500,000. Tour selections, documents from templates and 1C integration are priced separately.
Can we send clients tour selections?
Yes. The manager puts together options, and the client gets a link with hotels, prices and photos and picks the one they like.
How is traveller data stored?
Passports, visas and expiry dates are stored in the traveller profile with restricted access. The system warns when a passport is about to expire.
Are payments to tour operators tracked?
Yes. You see the client's deposit and balance payment, the amount due to the operator and the agency commission for every tour.
Will it suit a tour operator?
Yes. We add allocations, group tours, guides and transfers.
Does it handle enquiries from WhatsApp and Instagram?
Yes, enquiries from every channel go into a shared funnel and are distributed among managers.
Can we move our traveller database?
Yes, we migrate clients and trip history from Excel and other programs.
How long does implementation take?
The core system goes live in 3 weeks, with selections and documents in 5-6 weeks.
Other industry CRMs and services
We will show the system using your agency as an example
We run a one-day audit, show a working system and give you the price and timeline.
Contact A-LUX
We reply within 15 minutes
Or contact directly