CRM for beauty salons
CRM for beauty salons and barbershops
Online booking with a chosen stylist, WhatsApp reminders for clients, staff payroll and material usage. Free slots are visible at once, so fewer hours go empty.
How the CRM handles a salon client
- 01Bookingonline, via Instagram or WhatsApp
- 02Remindera day and 2 hours before the visit
- 03Visitservice, stylist, materials used
- 04PaymentKaspi, card, bonuses
- 05Returnan invite when it is time to come back
What the beauty salon CRM does
Works for a three-chair barbershop, a nail studio and a salon with cosmetology and several branches.
Appointment book by stylist
All stylists and rooms on one screen. Drag and drop to reschedule, see free slots for the week.
Online booking
Clients choose a service, stylist and time on your website or via a link from Instagram.
WhatsApp reminders
Confirmation, a reminder before the visit and a request to rate the stylist.
Staff payroll
Commission on services and sales, base rate, penalties and bonuses. Each stylist sees their earnings.
Materials stock
Hair dye, polish and consumables are written off according to each service's recipe card.
Till and Kaspi
Payment by Kaspi QR, card, bonuses and gift cards, shift till.
Bonuses and client retention
Cashback, memberships, a reminder to come back in 4-6 weeks.
Owner reports
Revenue by stylist and service, occupancy, average bill, client churn.
Why a notebook and Instagram are not enough for a salon
A salon earns money on its stylists' booked hours. When bookings come through Instagram DMs, calls and the front desk notebook, slots get lost, clients forget their visit, and the stylist sits idle. Online booking and WhatsApp reminders noticeably cut no-shows.
The second pain point is payroll. Commission on services, cosmetics sales, different rates for different stylists: calculating this by hand is slow and error-prone. The CRM calculates pay from closed visits, and each stylist sees their earnings every day.
The third is bringing clients back. A haircut repeats in a month, a manicure in three weeks. The system reminds the client it is time to book and offers a convenient slot with their usual stylist.
Beauty salon software and online booking
For the front desk, beauty salon software is first of all an appointment book: stylists, rooms, services with durations and breaks. Online booking for the salon runs on top of the appointment book, so a client can never take time that is already sold.
Barbershop software is simpler: short services, fast flow, booking with a specific barber and a loyalty programme for visits. For a nail studio we add materials tracking and a reminder about an infill in 3 weeks.
A mobile app for your beauty salon, under your brand, gives clients booking, visit history, bonuses and gift cards. Stylists get their own screen: today's schedule, clients and earnings.
Estimate the cost of a CRM for beauty salons
The base system with clients, schedule, memberships and payments starts from ₸500 000. Tick what else you need to see an estimate.
This is a calculator estimate. The exact price is set after a one-day audit and fixed in the contract.
Our CRM in production
A chain of sports clubs in Almaty runs memberships, entry and payments in our system
A martial arts club, a fitness club and a stretching studio run on one platform: each has its own app and front desk, and the owner sees shared analytics. We use the core of this system, clients, roles, payments, notifications and owner reports, as the base for a CRM for beauty salons, so launch is faster and cheaper than building from scratch.
Custom CRM or Bitrix24 and amoCRM
Off-the-shelf CRMs work well for sales teams. For beauty salons you end up bending the workflow to fit them, and you pay for every employee every month.
| Capability | A-LUX | Bitrix24 | amoCRM |
|---|---|---|---|
| Appointment book by stylist | partly | ||
| WhatsApp reminders | partly | partly | |
| Commission-based staff payroll | |||
| Material write-off per service | |||
| Monthly fee per user | No | Yes | Yes |
| You own the code and the database | |||
| Changes to fit your process | partly | partly |
How we implement the CRM
Frequently asked questions
How much does a beauty salon CRM cost?
The core system with appointment book, clients, payroll and till starts at ₸500,000. Online booking on your website, the app and stock are priced separately.
Will it suit a barbershop or nail studio?
Yes. We set up services, durations and staff for your format: from a three-chair barbershop to a salon chain.
How do reminders work?
Clients get a booking confirmation on WhatsApp, a reminder a day and 2 hours before, and after the visit a request to rate the stylist.
How is stylist pay calculated?
You set a percentage of services and sales, a fixed rate or a mix. The system calculates pay for every closed visit.
Can we track cosmetics and materials stock?
Yes. Materials are written off by each service's recipe card, and the system warns you when it is time to reorder.
Is there online booking from Instagram?
Yes. We put a booking link in your Instagram and WhatsApp profiles, and clients choose their stylist and time themselves.
Can we move our client database?
Yes. We migrate clients, visit history and membership balances from Excel and other programs.
How long does implementation take?
The core system goes live in 3 weeks, with online booking on your website and an app in 5-7 weeks.
Other industry CRMs and services
We will show the system using your salon as an example
We run a one-day audit, show a working system and give you the price and timeline.
Contact A-LUX
We reply within 15 minutes
Or contact directly