CRM for flower shops
CRM for flower shops and flower delivery
Orders from every channel, assembly, delivery and flower stock in one system. Clients get a photo of the bouquet before dispatch and reminders about key dates.
How the CRM handles a flower order
- 01Orderwebsite, Instagram, WhatsApp, phone
- 02Assemblytask for the florist, bouquet recipe
- 03Photo to clientapproval before dispatch
- 04Deliverycourier, time, delivery confirmation
- 05Repeatreminder of the date next year
What the flower shop CRM does
Works for a small shop with delivery, a floral design studio and a chain of flower outlets.
Orders from every channel
Website, Instagram, WhatsApp and calls in one feed, with delivery time and card message.
Bouquet assembly
A task for the florist with the recipe and an example photo, flowers written off by recipe.
Courier delivery
Orders split by courier and district, delivery confirmed with a photo.
Flower stock and write-offs
Deliveries, stock by variety, write-off of wilted flowers, loss control.
Client key dates
Birthdays, anniversaries, Women's Day on 8 March. A reminder to the client with a ready offer.
Till and Kaspi
Kaspi payment by link before delivery, card and cash in store.
Bonuses and corporate clients
Cashback for regular clients, contracts with companies, invoices.
Owner reports
Sales by day and holiday, bouquet margin, write-offs, florist performance.
Where a flower shop loses money
Flowers spoil, and the main source of losses in the flower business is write-offs. When stock by variety is judged by eye, you overbuy, and wilted flowers are written off without records. The CRM tracks deliveries, stock and write-offs and shows the real margin on every bouquet.
The second pain point is peaks. Before 8 March and Valentine's Day orders multiply, and without a single system bouquets get mixed up, couriers run late and orders from Instagram DMs get lost. A single order feed with delivery times and florist tasks keeps things in order even at the peak.
The third is repeat orders. A client reminded of his wife's birthday three days in advance and offered a bouquet like last year's orders again. Key dates in the CRM drive sales all year round.
Flower shop software and flower inventory
Flower shop software brings together order intake, assembly, delivery and flower stock. Administrators take orders, florists see their tasks, couriers their route, and the owner sees sales and write-offs.
Flower inventory in the software is kept by delivery and variety: stock, freshness, write-offs and bouquet cost. The flower shop loyalty programme adds bonuses and reminds clients about key dates.
A flower shop app under your brand gives clients a bouquet catalogue, ordering for a specific time, Kaspi payment and order history.
Estimate the cost of a CRM for flower shops
The base system with clients, schedule, memberships and payments starts from ₸500 000. Tick what else you need to see an estimate.
This is a calculator estimate. The exact price is set after a one-day audit and fixed in the contract.
Our CRM in production
A chain of sports clubs in Almaty runs memberships, entry and payments in our system
A martial arts club, a fitness club and a stretching studio run on one platform: each has its own app and front desk, and the owner sees shared analytics. We use the core of this system, clients, roles, payments, notifications and owner reports, as the base for a CRM for flower shops, so launch is faster and cheaper than building from scratch.
Custom CRM or Bitrix24 and amoCRM
Off-the-shelf CRMs work well for sales teams. For flower shops you end up bending the workflow to fit them, and you pay for every employee every month.
| Capability | A-LUX | Bitrix24 | amoCRM |
|---|---|---|---|
| Florist tasks with bouquet recipe | |||
| Flower stock and write-offs | |||
| Delivery with handover photo | |||
| Client key date reminders | partly | partly | |
| Monthly fee per user | No | Yes | Yes |
| You own the code and the database | |||
| Changes to fit your process | partly | partly |
How we implement the CRM
Frequently asked questions
How much does a flower shop CRM cost?
The core system with orders, assembly, delivery and till starts at ₸500,000. The catalogue website, courier app and bonuses are priced separately.
Can we take orders from Instagram and WhatsApp?
Yes. Orders from every channel go into one feed with delivery time, address and card message.
How are flowers tracked?
By delivery and variety: stock, freshness, write-offs. Flowers are written off by bouquet recipe at assembly.
Does the client get a photo of the bouquet?
Yes. The florist photographs the bouquet, the client gets the photo before dispatch, and the courier photographs the handover.
How do date reminders work?
The system stores the client's key dates and offers a bouquet like last time in advance.
Can the system handle the 8 March peak?
Yes. Orders are spread by time, florist and courier, and you can open pre-orders in advance.
Will it suit a chain of shops?
Yes. A shared client database with separate stock and till for each outlet.
How long does implementation take?
The core system goes live in 3 weeks, with the catalogue website and apps in 6-7 weeks.
Other industry CRMs and services
We will show the system using your shop as an example
We run a one-day audit, show a working system and give you the price and timeline.
Contact A-LUX
We reply within 15 minutes
Or contact directly