CRM for swimming pools
CRM for swimming pools and aqua centres
Memberships, lane schedule, QR entry and renewals in one system. The front desk sees who is swimming right now and whose membership is about to run out.
How the CRM handles a pool client
- 01Enquiryfrom Instagram, 2GIS and your website straight into the CRM
- 02Trial sessionbooking on a free lane
- 03Membershippayment via Kaspi or card at the front desk
- 04VisitsQR entry, session deducted
- 05Renewalreminder 3 days before it expires
What the swimming pool CRM does
We build the system around your pool: a single hall with three lanes or an aqua centre with a kids pool, sauna and gym.
Lane and coach schedule
A grid by lanes and hours. You see how busy each lane is, the free slots and who is coaching each group.
Memberships and freezes
Packs of 8, 12 or unlimited, morning and family plans. Freeze with a medical note, carry over the balance.
QR entry and turnstile
The client shows a QR code from the app, the turnstile opens and the session is deducted automatically.
Kids groups and parents
Groups by age and level. Parents get an attendance check-in and a payment reminder.
Till and Kaspi
Payments by Kaspi QR, card and cash. The shift till is closed with one button.
Client app
Membership, entry QR, session booking, renewals and notifications. Under your brand.
Coach payroll
Rate per group, percentage of personal sessions, bonus for renewals. Each coach sees their own pay.
Owner reports
Revenue, membership sales, lane occupancy by hour, churn and renewals.
Why notebooks and Excel hold a pool back
A pool runs by the hour: adults in the morning, sports sections in the daytime, the evening peak and kids groups at weekends. When the schedule lives in Excel and memberships in the front desk notebook, lanes are either empty or overloaded, and clients only find out their membership has ended at the turnstile.
The second pain point is kids. At a swim school parents pay and children attend, and money often gets lost between groups, rescheduled sessions and sick-leave freezes. The CRM tracks every child separately, counts sessions and reminds the parent about payment on WhatsApp.
The third story is renewals. Most of a pool's revenue comes from repeat memberships. The system sees who has 2 sessions or 3 days left and sends a reminder with a payment button. The front desk no longer has to call through the client list by hand.
Swimming pool software and app
Our swimming pool software comes in two parts. The first is for the front desk and owner: lane schedule, memberships, till, reports. The second is a pool app for clients: membership and entry QR on their phone, session booking and renewal with Kaspi payment.
For a swim school the software also manages coaches, children's skill levels and transfers between groups. For an aqua centre we add zones: sauna, gym, spa and a kids pool with separate rates.
The software runs in a browser on the front desk computer and on a tablet, with no installation and no tie to a single machine. Data is stored on a secure server, with role-based access for admin, coach, accountant and owner.
Estimate the cost of a CRM for swimming pools
The base system with clients, schedule, memberships and payments starts from ₸500 000. Tick what else you need to see an estimate.
This is a calculator estimate. The exact price is set after a one-day audit and fixed in the contract.
Our CRM in production
A chain of sports clubs in Almaty runs memberships, entry and payments in our system
A martial arts club, a fitness club and a stretching studio run on one platform: each has its own app and front desk, and the owner sees shared analytics. We use the core of this system, clients, roles, payments, notifications and owner reports, as the base for a CRM for swimming pools, so launch is faster and cheaper than building from scratch.
Custom CRM or Bitrix24 and amoCRM
Off-the-shelf CRMs work well for sales teams. For swimming pools you end up bending the workflow to fit them, and you pay for every employee every month.
| Capability | A-LUX | Bitrix24 | amoCRM |
|---|---|---|---|
| Pool lane and group schedule | partly | ||
| Memberships, freezes, kids groups | partly | ||
| QR entry and turnstile | |||
| Client app under your brand | |||
| Monthly fee per user | No | Yes | Yes |
| You own the code and the database | |||
| Changes to fit your process | partly | partly |
How we implement the CRM
Frequently asked questions
How much does a swimming pool CRM cost?
The core system with schedule, memberships and till starts at ₸500,000. The client app, turnstile and 1C integration are priced separately. We give an exact price after an audit, which takes 1 day.
Can we move our database from Excel or an old CRM?
Yes. We migrate clients, membership balances and payment history from Excel, FitBase and other systems. Clients keep using their memberships without a break.
Does the system work with a turnstile?
Yes. We connect turnstiles with QR readers or wristbands. If a membership has ended, the turnstile stays closed and the front desk sees why.
Is there an app for clients?
Yes, for iOS and Android under your brand. It holds the membership, entry QR, session booking and renewal with Kaspi payment.
How do you connect Kaspi?
We set up Kaspi QR and payment links. A payment is recorded in the CRM instantly and renews the membership without the front desk.
How do you handle kids groups and parents?
Every child is linked to a parent. The parent is notified about attendance, missed sessions and payments, and can book a make-up session for the child.
Will it suit an aqua centre with a sauna and gym?
Yes. One system runs the pool, sauna, gym and spa. Memberships can be shared or split by zone.
How long does implementation take?
The core CRM goes live in 3-4 weeks, with the app in 6-8 weeks. We train your staff and support you through the first month.
Why is a custom CRM better than Bitrix24 or amoCRM?
Bitrix24 and amoCRM are built for sales teams. They have no lanes, memberships or turnstiles, and you pay a monthly fee for every user. A custom CRM mirrors how your pool works and belongs to you.
Other industry CRMs and services
We will show the system using your pool as an example
We run a one-day audit, show a working system and give you the price and timeline.
Contact A-LUX
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