How it works
A-LUX loyalty program for restaurants is a cashback system in a mobile app under your brand: percentage accrual from every receipt, bonus payments, guest tiers, and personal promotions. The mechanics have been tested in real establishments in Kazakhstan.
The key difference is a production-ready integration with iiko: bonuses are earned and redeemed on the actual POS receipt, staff doesn't calculate anything manually. In the GADIM case study, we confirmed this with live orders: redemption and accrual work in production.
Loyalty builds a database: you see visit frequency, favorite dishes, and 'dormant' guests — and bring them back with a push notification for free, without an ad budget. Gamification mechanics — scratch-prizes and statuses — add the excitement of returning, just like in our Damdala case.