How it works
Dark kitchen app by A-LUX is a proprietary sales channel for a kitchen without a dining area: virtual brand menus, delivery zones, Kaspi Pay, and push marketing. Unit economics no longer depend on third-party commissions.
The strategy is simple: aggregators remain an acquisition channel, and repeat orders are moved to your own app — an order insert with a cashback promo code does this automatically. Your customer base starts building up with you, for the first time.
Multiple virtual brands? The platform supports multi-brand: one kitchen — multiple storefronts. Launch from 3 weeks, with analytics for each brand and zone.