How it works
The restaurant chain app by A-LUX builds a unified digital ecosystem: guests earn and spend bonuses at any location, see the nearest branch with its menu and promotions, and the brand speaks with one voice — via push notifications to the entire database or segmented by city.
Management is centralized: the base menu and prices are set at the center, while branches receive local variations within defined rules. Analytics show the entire chain and each location individually: orders, average check, and retention — anomalies are visible in real-time, not in a quarterly report.
For a franchise, there is a specific model: franchisees get a location in the shared app and brand standards, while the management company gets quality control and royalty transparency. Network launch — from 4 weeks; we have the Magnum ecosystem and multi-location platforms under our belt.