The country’s 4th largest chain had no app
The chain runs 505 pharmacies and grows faster than anyone on the market, yet its only online storefront ran on a third-party aggregator platform. Traffic, customer data and loyalty effectively went to someone else.
We started with customer reviews
We went through reviews of the branches and found the same complaints repeating: the pharmacy is closed during stated hours, nobody answers the phone, a medicine is listed in stock but is not there. The feature set was designed directly against those pains.
- Live "open now" status
- Real per-branch stock
- Reservation with in-store pickup
- Digital receipt
Catalogue, loyalty and AI
We built a catalogue with active-substance search, per-branch stock, reservation and delivery, and tiered cashback. Then added treatment course tracking, generic matching, a family medicine cabinet and an AI consultant with strict boundaries.
A clickable prototype in a single day
We assembled a working prototype on the chain’s real catalogue and showed it before any contract was signed: real products, real prices, real branches. The client decided while looking at a product, not a slide deck.
