01Challenge
Castings used to live in chats
The filming market relied on messages and spreadsheets: applications were lost, portfolios were sent as files, and selection was done blindly. A two-sided platform was needed.
02Design
Media at the center
The interface is built around visuals: portfolios are displayed prominently, and candidate selection is handled via a swipeable feed—browsing hundreds of profiles takes only minutes.
- Media profiles
- Selection feed
- Transparent statuses
03Development
End-to-end product
We built the apps, web version, and tender API, added chat and push notifications, and optimized media lists for low-end devices. As a separate phase, we executed a full-scale rebranding from Castly to DidYou across all touchpoints.
✓Result
Market-ready platform
DidYou now has a functional two-sided product: brands post tenders, talent applies, and all communication happens within the platform.