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E-commerce · Furniture

Furniture e-commerce with 1C

For RetailGroup KZ, we built the ROOMS furniture online store: catalog with size variations, smart dining set selection, live 1C synchronization, and a separate HoReCa section for business clients.

E-commerceFurniture1CHoReCa
ROOMS
ClientRetailGroup KZ LLP
ServicesE-commerce · 1C Integration · Content
DirectionFurniture · Retail
LocationAlmaty, Kazakhstan
What we did

What we did for the project

Catalog, 1C integration, and smart recommendations — a full-cycle furniture store.

Catalog with variations

Sizes, colors, and fabrics — the customer selects the exact configuration.

1C synchronization

Products, prices, and stock levels—from the accounting system, selectively by group.

Dining set selection

The website automatically matches chairs to tables: leg color, budget, and compatibility.

HoReCa section

A separate landing page for restaurants and hotels — managed via CMS.

Banners and promotions

Sliders and promotions are managed from the admin panel.

Photo pipeline

Parser and supplier photo processing — the catalog always has images.

Built with

Project technologies

A reliable stack for the project needs.

PHPbackend
MySQLcatalog
1Csynchronization
CMSmanagement
JSgroup matching
SEOstructure
01Challenge

Store integrated with 1C

A furniture retailer needed a store powered by 1C data: no manual product or price entry, with a rich catalog of variations.

02Design

Furniture is sold by visuals

Large photos, clean cards, and a 'dining set' builder — the site helps users assemble an interior, not just buy a chair.

  • Large product photos
  • Size variations
  • Smart pairing for your table
03Development

Selective synchronization.

We built selective 1C synchronization by product groups: the store displays exactly what is needed, and orphaned items are removed automatically.

✓Result

Full sales cycle

ROOMS sells to retail and HoReCa: the catalog runs on 1C data, with promotions and banners managed by the marketing team.

Project Q&A

FAQ

How does the 1C integration work?+

Selective group synchronization: products, prices, and stock levels are imported from 1C automatically, no manual transfer required.

What is the dining set configurator?+

The algorithm matches chairs to the selected table based on leg color, budget, and compatibility. Average ticket size increases.

Can I manage the content without a developer?+

Yes: banners, promotions, HoReCa pages, and copy — everything is managed via CMS.

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Shall we build your online store?

Tell us your task — we will propose a solution, timeline and price.

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